Biggest Win
Patient flow held without active paid campaigns
Even with Google Ads paused throughout June and Meta inactive, the clinic still maintained 21 new patients, matching May’s result.
Summary
June Performance Overview
June was a holding month for Tweed Family Dental. New-patient volume stayed flat at 21, website traffic softened to 357 visitors, and Google Business Profile continued to support visibility and direct action during the paid pause.
Main Watchpoint
Traffic volume softened during the pause
June website traffic fell 18.31% versus the prior 30-day comparison, pointing to softer top-of-funnel activity during the paid pause.
Strongest Support
Organic and GBP visibility carried demand
Organic search remained the largest June traffic source, while Google Business Profile generated 1.35K views, 49 website visits, and 57 calls in the latest available 30-day view.
Learned
What June Showed
June clarified which channels still support demand when paid media is inactive and where the account becomes more exposed when campaign momentum drops away.
Channel Read
Organic search remained the most dependable website driver
Organic delivered 157 of 357 June visitors, reinforcing that non-paid search visibility is still the clinic’s strongest traffic foundation.
Local Visibility
GBP continued to generate action even without paid support
In the latest 30-day profile view, Google Business Profile did more than hold visibility; it also drove direct calls and website visits, helping stabilise demand during the pause.
Strategic Insight
Flat patient numbers masked softer acquisition momentum
Holding at 21 new patients was a positive outcome, but softer June traffic suggests future patient volume may come under pressure if paid reactivation is delayed too long.
Static / Graphics
Creatives Delivered In June
June creative activity kept fresh assets ready for the next phase of content and campaign support, despite the paid pause.
Other Graphic Links
New Patient Numbers
Full New-Patient History
June finished at 21 new patients, matching May and trailing June 2025 by four patients. Paid campaign activity was paused during the month, so patient volume depended on existing brand demand, organic visibility, referral activity, and Google Business Profile reach. New-patient totals reflect the clinic’s monthly patient history record.
June 2026
21Vs May 2026
FlatVs June 2025
-16%2026 YTD
175| Month | 2023 | 2024 | 2025 | 2026 |
|---|
Historical monthly new-patient results are shown across the full year history, with June highlighted for this reporting period.
June Trend
Patient volume held despite paused paid activity
Holding at 21 new patients after May suggests the clinic still benefited from ongoing brand demand and visibility even without active paid campaigns during June.
Momentum
June stayed below the April high point
After April’s peak at 47, patient numbers softened in May and stayed at the same level in June, pointing to a lower-intent demand environment once paid activity was removed.
Marketing Context
Organic and local visibility became more important
With Google Ads paused until July 10 and no Meta activity running, patient acquisition leaned more heavily on organic search, direct traffic, referrals, and Google Business Profile actions.
Website Traffic
June Website Source Mix
Website traffic reached 357 visitors in June, down 18.31% versus the prior 30-day comparison. Organic traffic remained the largest single source, while direct and referral traffic continued to contribute meaningful volume.
Current visitors
357Largest source
OrganicChange vs prior 30 days
-18.31%June traffic mix
Largest source
Organic remained the main driver
Organic search brought in 157 visitors, keeping non-paid visibility as the strongest website acquisition source in June.
Support channels
Direct and referral traffic helped stabilise demand
Direct traffic contributed 132 visitors and referral brought in 52, helping offset the absence of active paid media during June.
Trend
Traffic softened, but not dramatically
An 18.31% decline points to softer top-of-funnel activity, though the site still maintained a diversified source mix without paid campaigns supporting it.
GBP Report
Google Business Profile Activity
The latest available Google Business Profile view showed that local discovery remained an important channel, generating strong visibility plus direct website visits and calls while paid campaigns were paused.
Visibility
1.35K
Search
1.17K
Maps
180
Actions From Profile
Website Visits
Calls
Conversations
Bookings
Discovery
Search visibility carried the profile
Search accounted for the vast majority of Google Business Profile visibility, reinforcing how important branded and local search discovery remained in the latest available 30-day period.
Action
GBP still generated direct demand
The profile drove 49 website visits and 57 calls, showing that local search presence continued to produce real action even without paid media in market.
Opportunity
Visibility was steady enough to support patient flow
Google Business Profile activity helped maintain lead-in demand while paid campaigns were paused, making local profile optimisation an important stabiliser in quieter paid periods.
Landing Pages
Pages Supporting June Demand
These landing pages remained the core destinations supporting treatment offers, new-patient acquisition, and consultation demand.
New Patient Offers
Supports introductory offer-led enquiries and first-visit conversion messaging.
https://tweedfamilydentist.com.au/new-patient-offers/
Invisalign Offers
Supports treatment-specific consultation demand around Invisalign offers and smile-correction enquiries.
https://tweedfamilydentist.com.au/invisalign-offers/
Main Landing Page
Remains the core conversion destination for general campaign traffic and enquiry flow.
https://tweedfamilydentist.com.au/landing-page/
Wins
What Worked In June
June still produced several positive signals, even with paid campaigns paused across the month and visibility relying more heavily on non-paid channels.
Patient Stability
New-patient volume held at May’s level
June closed at 21 new patients, matching May despite the absence of active paid media.
Search Visibility
Organic remained the strongest website source
Organic search delivered 157 June visitors, making it the largest traffic channel and an important foundation during the paid pause.
Local Demand
GBP continued to convert visibility into action
In the latest available 30-day profile view, Google Business Profile generated 49 website visits and 57 calls, helping sustain local enquiry activity.
Action Plan
Priorities Following June
The next focus should be on rebuilding demand momentum while preserving the organic and local visibility that supported June performance.
Paid Reactivation
Rebuild top-of-funnel demand with Google Ads
With Google Ads resuming in July, the immediate priority is to rebuild demand volume and reduce pressure on organic and referral-led traffic sources.
Local Search
Keep GBP and organic visibility strong
GBP performance and organic traffic were central to June stability, so maintaining those channels remains important as paid activity ramps back up.
Conversion Support
Use the latest creatives and landing pages to lift response
Fresh creative assets and active landing pages should support a stronger response as campaign activity resumes.
Additional Notes
Campaign Status
June performance reflects reduced paid activity across the month.
Paid Media
Paid campaigns were paused throughout June
Google Ads and Meta Ads were paused during June, so there was no paid activity to report across those channels during the month.
Lead Flow
Paid leads and paid call tracking were inactive
With paid campaigns paused, no paid leads or paid call-reporting activity were recorded for June.
Reactivation
Google Ads resumed in July
Google Ads reactivated on July 10, 2026. Meta Ads had not yet resumed and was still awaiting client approval.